How to expand community awareness of your practice...

There are many methods you can use to promote your practice, most of which do not require the spending of significant advertising dollars. The public and these organizations want to know about your services and unique offerings...

• Hospital speaker programs
• Retirement and assisted-living homes
• VNA and other public health organizations
• Condition-specific support groups
• Senior centers
• Hospital websites
• Industrial nurse associations

A case study... Development of a Practice Identity Housatonic Orthopedic and Sports Medicine Center wanted to change its name to better identify its mission. While deciding upon the new name, a practice logo was developed. This brand name message was then replicated on numerous different media, including: business cards, new letterhead, website, road sign and newspaper ads: www.valleyorthopaedics.com.